On-Page SEO – What You Need To Know
First let’s start by defining what on-page SEO is. On-Page SEO refers to optimizing individual web pages to rank higher thus getting more traffic in search engines. This pertains to both content and HTML source code of a page. In a nutshell, it is what a site says to a search engine. Now that we have established what on-site SEO is we can move on to what you need to know about it to make it work for you.
- Audit Your Website – When you are adding new site content make sure you are creating content with specific keywords in mind. If you already have web pages published, you want to do an SEO audit to see how SEO friendly your site really is. This will help you to update your current content and start receiving the highest traffic possible. The audit will also inform you of issues like duplicate content among other things that can prevent you from ranking better.
- Add Keywords To Crucial Places – There are certain places on your website that are better for optimizing On-Page SEO than others. Your placement of keywords is not always equal. There are a few places that are extremely important to optimize your keywords such as URL’s, Titles, Descriptions, Headings, Image Titles, and ALT Text.
- Power Of Images – Images are definitely more appealing visually but they can also break up long blocks of text and best of all they can improve your On-Page SEO. You can use relevant keywords in the image titles which helps drive traffic to your site when people are searching on Google Images.
- Update Your Site Frequently –If you have ever wondered why blogs and directories such as Wikipedia do so well on search engines it comes down to the fact that they are constantly updating their sites with new, interesting, and relevant content. It is proven that a site with changed and updates content ranks much better that a stagnant site.
- Content Length – Not only is the originality of your content important for your On-Page SEO but the content length itself is very important. The longer the content is the better Google ranks it. If it isn’t over 500 words please don’t bother with it. One thing hold true when it comes to length of content bigger is always better.
- Keyword In The First 50 Words – Your keyword should appear in the first 50 to 100 words of your article. This will inform Google what your article is about. It does and will make a difference.
- Site Speed Matters – It is a known fact that Google has gone on record as saying that page loading speed is a factor to ranking signals. Boost speed by compressing images or switch to a faster hosting. You can also look into ridding your site of anything that is not essential and slows it down like music players, flash graphics, or unnecessary plugins. Remember page load times are important.
- Share On Social Media – Although social signals do not directly affect the ranking of your site they do generate more visits to your page which in turn has more people reading the content on your site. Placing social buttons on your site is definitely a plus for you. You are setting yourself up for more page visits and also this allows for sharing and social shares can indirectly boost your rankings.
- Avoid Penalties – Nobody wants to talk about this one but it is necessary because unfortunately there are quite a few people who still use practices that they know will get them penalized because they still think they may get away with it. So here are a few that I shouldn’t have to list but I have to.
- Stuffing Keywords – This is basically repeating keywords over and over in the content. If it looks like it has been added unnecessarily onto the page Google will penalize you, not to mention it will come up as spammy content. Just a reminder, search engines have been developed to detect this.
- Hiding Keywords – This includes using the same color background as you do for the text, hiding text behind images or using CSS to hide them off to the side. All of these tricks carry a serious penalty from Google.
- Keywords That Don’t Belong – This one is simple don’t force keywords into content where it does not fit. If you cannot find a place for the keyword where it sounds like it belongs in that specific content, it goes without saying then the content does not fit the needs of your site. Take the time for a rewrite instead of jeopardizing your whole site with penalties.
These are just a few items consider when you are doing On-Page SEO. I hope you found them helpful and good luck on your SEO endeavors.
About The Author: Christopher Schwarz is the owner of WebDesign499, a South Florida Web Design & Search Engine Optimization company based out of Wellington, Florida. WebDesign499 has built more than five hundred professional small business websites for their clients since its founding in 2014. They specialize in West Palm Beach Web Design and provide industry leading solutions for Palm Beach SEO. WebDesign499 can be reached by calling (561) 506-0398.